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The booklet carries 23 contemporary cases which provide indepth analysis of different marketing principles and theories as applied by various companies in india and asia. Description of principles of marketing south asian perspective ed. Get set to master the principles of marketing and realize your life goals with this latest edition of the marketing bible. He believes that professor kotler s book, marketing management, is the worlds most widely used graduate level textbook in marketing.
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Pdf marketing management a south asian perspective download. Research collection lee kong chian school of business. Subject marketingmanagement marketingasiamanagement trade and industry publisher singapore. He has traveled extensively throughout europe, asia, and south america, advising and lecturing to many companies about global marketing.
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